Analyzed viewership data to help inform seasonal scheduling decisions for live NBA game broadcasts

Supported a special project for NBA All-Star Weekend (Utah). Extracted + cleaned data to help guide strategy in a market with less built-in culture relevance than LA, NY or Chicago

Tracked viral engagement for Inside the NBA, Shaqtin’ A Fool, and The Steam Room across Instagram, TikTok, Facebook, and X

Special project: Pulled + cleaned multi-source data to identify NBA players with the highest social engagement for an in-season campaign

Worked on publicity campaigns across sports documentaries, series, and specials such as as:

The Shop: Uninterrupted, HBO Boxing, Hard Knocks, The Women of Troy, Real Sports with Bryant Gumbel, 24/4 College Football, Momentum Generation